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MKT501 Quiz 2 Solved

1) Advertising slogans are often proved to be the most effective means of ____________ to one or more aspects of a product or products.

1. Drawing attention
2. Publicity
3. Sales promotion
4. Marketing communication

2) If it costs a firm Rs, 600 to produce 4 units and Rs, 670 to produce 5 units Rs 70 will be:

1. Average cost
2. Total cost
3. Marginal cost
4. Fix cost

3) Cost that varies directly with the level of production are referred to as ______

1. Fixed cost
2. Unit cost
3. Total cost
4. Variable cost

4) When a firm’s average total cost equals price at the profit-maximizing output, it is known as:

1. Economic profit
2. Normal profit
3. Average profit
4. Abnormal profit

5) All are the examples of complex sales EXCEPT:

1. Mining equipment sales
2. Commercial goods sales
3. Real estate development
4. Large fleet vehicle sales

6) XYZ Company is a manufacturer of t-shirts. After analysis we concluded that this business has high market share and high growth. Which of the following option best reflects these conditions

1. Star
2. Dogs
3. Cash cow
4. Question Mark

7) Which of the following is an example of agency-based sales

1. Real estate
2. Advertising
3. Web selling
4. B2 B selling

8) The want satisfying power of a product or service is known as a/an:

1. Desire
2. Need
3. Utility
4. Motive

9) Which of the following is NOT a function of labeling

1. It contains information
2. It shows a word of caution
3. It shows the ingredients of products
4. It protects the product

10) Which one of the following 4Ps of marketing mix involves in decisions regarding list prices, discounts allowance and payment periods or credit term

1. Product
2. Price
3. Place
4. Promotion