This post topic provides mgt211 quiz 2 solutions with an answer that helps in test and exam paper preparation.
MGT211 Quiz 2 Solved
1) Marketing should be with _______
- Identifying customer needs
- The production processes
- Potential customer needs
- All of the given options
2) Dividing the total market into smaller parts is called
- Market Segmentation
- Target Market
- Positioning
- Product Differentiation
3) The role of marketing manager is to:
- design the product
- To identify the unsatisfied needs of customers
- to communicate with the customers
- All of the given options
4) In which stage of product life cycle, marketers will introduce innovations in the product to keep their sales high.
- Maturity
- Growth
- Decline
- Introduction
5) Expectations that specify the role of price in a firm’s marketing and strategic plans are:
- None of the given options
- Pricing objectives
- Pricing guidelines
- Pricing considerations
6) Which of the following promotion technique focuses on developing direct links with general public
- Advertising
- Sales promotion
- Personal selling
- Public relations
7) Pricing decision is the major role of ______
- Marketing Manager
- Procurement Manger
- HR Manager
- Finance Manager
8) Demographic, segmentation divides the market by:
- Lifestyle, personality and self-image
- Perceptions, beliefs and values
- Age, gender, marital status, social class, religion and seduction
- Location or religion
9) Awais buys the shoes from Ravi shoes store. After 4 months have evolutions that shoes can not be used more due to low quality and purchase from any other shop. Which of the following his behavior falls in
- Purchase decision
- Comparison of alternatives
- Collection of information
- Post purchase decision
10) Super Asia manufactures washing machines, bikes, AC and refrigerators. It is called
- Product support services
- Product line
- Product development
- Product mix
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